Marketing Experience Kit
Have fun creating the best marketing strategy for your clients #mek
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What will you find in this kit?
Everything you need to create the route to the perfect strategy! In particular, the kit is composed of 106 collectible cards divided by type and recognizable from the decoration on their back.
3, 2. 1.... Go!
Start your adventure with the Marketing Experience Kit, the first tool that help you creating your marketing strategy while having fun!
The best ideas, as is usually said, come just for fun.
Are you ready?
Unleash your fantasy and create a successful strategy.
You won't have any challengers, but you'll soon find out how challenging the game will be anyway, especially if you play it with your team, even from a distance.
Why can it be useful to you?
Rules and card sets introduce you to the Adabra method, a methodological approach that guides you in the creation of your strategy. From the definition of your buyer personas to the choice of channels and activities to implement.
How to use it?
Take the deck of cards out of the box and follow the instructions: your table will be a whiteboard, where you will give life to your strategy
Product Types
A selection of the main types of our products
Marketing Experience Kit Premium Edition
€39,90
Base Price
€63,90
Marketing Experience Kit Refill Cards
€29,90
Base Price
€39,90
Watch our short film
"Marketing is no longer a question of what you can produce.
but what stories can you tell..."
Make Their Wishes Come True
Game Objectives
You may wonder: why a game and above all why a deck of cards? We want to help you think differently and give you the opportunity to focus your ideas by thinking: "out of the box".
Target, objectives, budget, channels: too often when we have to design a marketing strategy, we risk to focus too much on the single activity, losing sight of the whole context.
Your table will be a whiteboard, where you will give life to your strategy, the cards are all you need and having to place them will help you to think.
Learn how to create successful strategies with the Adabra method.
Focus on your target audience and create relevant customer experiences for each individual user.
Set up the necessary activities and flows to support your strategy and create a checklist of materials that will be needed.
Learn how to optimize your time by immediately focusing on your best ideas.
Testimonials
Diego Dotari
Camicissima eCommerce Manager
Very interesting. Also perfect for team building activities!
Andrea Landi
Carta Regina Digital Manager
The Mek simplify your work in an unconventional way!
Ivan Montis
Ed. San Paolo General Manager
A great tool to design new marketing strategies in an original way involving the whole team.
Paolo Morgandi
Bellissima.com Digital Marketing
The Mek is an opportunity to design marketing strategies with a decidedly innovative, simple and effective approach.
Matteo Doveri
Chief Marketing Officer HT&T Consulting
The Mek is stimulating and innovative; it creates analogic and non-technical situations, at least apparently
Giuseppe Lanzetta
Scalia Group S.r.l. E-Commerce Manager
A really creative way to approach marketing automation!
Mario Madafferi
Progesia® Digital Marketing Strategist
Very inspiring. Creating strategies with cards will make you forget countless Excel sheets or other more traditional tools.
Rossella Cenini
Head of Growth - Tenacta Group
It's always a great idea to involve your whole team in defining strategies. It stimulates divergent and convergent thinking.
Marketing Experience Kit Premium Edition
Build inbound marketing campaigns designed around your Buyer Persona.
Marketing Experience Kit is the only Tool you can TOUCH and share with your team to improve communication within your marketing department.
Purchase it in the premium format.
You have in addition to the Standard version a wonderful box where you can store your Marketing Experience Kit when you are not using it.
The kit contains:
- 1 deck of 106 finely decorated and different types of cards to create your next marketing strategy;
- 1 instruction manual
in a pocket version containing all the information and useful tips to put this innovative method into practice;
Let's take a closer look at the cards
Buyer Personas
Outline your typical customer, collecting the main information on each card.
Filters and Segments
Outline your buyer person in even more detail with additional data.
Campaigns and Experiences
Once you define your segments, proceed to the creation of Campaigns and Experience for each cluster.
Actions
For each experience choose the main actions to be implemented on the different channels.