Marketing Experience Kit Standard
Play and create your own buyer personas
Build inbound marketing campaigns designed around your Buyer Persona. Identify their physical and digital touch-points.
Study your publico segments and define actions to reach your potential customers.
Create Buyer Persona and Inbound Strategy
To create your Buyer Persona you no longer need a digital template, you can use Chi cards and identify all the characteristics of your audience. You can play it alone or share it with your team. MEK helps you think "out of the box." Who are the people you are targeting? What interests fears and desires do they have?
Study the Buyer's Journey, identify all the touch points between your audience and the company, and preside over them as appropriate with studied marketing actions. Reason by laying the cards on a table, together with your team, or even alone. As you prefer.
Marketing Experience Kit is the only Tool you can TOUCH!
Visualize flows and activities and best meet your customers' needs at all stages of the funnel. Delight your audience and get them to speak highly of you.
MEK will also help you improve communication within your marketing department. It helps the team think aloud and collaborate. And a close-knit team is critical to winning.
Innovative, simple and effective gamification.
Kit contains:
- 1 deck of 106 finely decorated cards of different types to create your next marketing strategy
- 1 pocket version instruction manual containing all the information and useful tips for putting this innovative method into practice
Buyer Persona Analysis and Effective Marketing Strategies. With MEK it's a game
In the package you will find 2 types of cards:
Find your Buyer Persona with DEL CHI cards.
- Define the sketch of your typical customer.
- Segment audiences based on behavior, demographic and psychographic characteristics.
Online there are several templates and examples for creating a sketch of your audience, but none of them are so tangible.
Lay out the cards on the table, and start thinking. Involve the people who work with you. Ask your team to brainstorm.
Visualizing actions and flows really makes a difference.
Define the Buyer Journey with ACTION cards.
- Draw the paths you imagine your users will take.
Is reflecting on possible user paths in front of a whiteboard your bread and butter? How many markers and time do your strategies require?
Sheets upon sheets that crowd the desk and increase costs and planning time.
With MEK, the fog clears and everything becomes clearer, but most importantly, more effective and efficient. We have made a far from trivial process simple: strategic planning.
Do team building in your marketing department
You will always want it with you, assured. In the handy light package. In the office or at home, but also in meetings with your clients. Focusing on a new strategy is not a trivial game at all.
Raise your students' awareness
Are you a teacher? No student will be able to resist MEK! Engage your students in strategic analysis, instill that curiosity and problem solving skills that set you apart. Create little marketing monsters. MEK is the tool you've always imagined, but no one had yet realized.
And AbracADABRA-thereit is!
What do you find inside the Standard version? A new world, but also:
- 1 deck of 106 coolherrime cards of different types to create your next marketing strategy
- 1 pocket version instruction manual containing all the information and useful tips for putting this innovative method into practice
Buyer Persona Analysis and Effective Marketing Strategies. With MEK it's a game
In the package you will find 2 types of cards:
Find your Buyer Persona with DEL CHI cards.
- Define the sketch of your typical customer.
- Segment audiences based on behavior, demographic and psychographic characteristics.
Online there are several templates and examples for creating a sketch of your audience, but none of them are so tangible.
Lay out the cards on the table, and start thinking. Involve the people who work with you. Ask your team to brainstorm.
Visualizing actions and flows really makes a difference.
Define the Buyer Journey with ACTION cards.
- Draw the paths you imagine your users will take.
Is reflecting on possible user paths in front of a whiteboard your bread and butter? How many markers and time do your strategies require?
Sheets upon sheets that crowd the desk and increase costs and planning time.
With MEK, the fog clears and everything becomes clearer, but most importantly, more effective and efficient. We have made a far from trivial process simple: strategic planning.
Do team building in your marketing department
You will always want it with you, assured. In the handy light package. In the office or at home, but also in meetings with your clients. Focusing on a new strategy is not a trivial game at all.
Raise your students' awareness
Are you a teacher? No student will be able to resist MEK! Engage your students in strategic analysis, instill that curiosity and problem solving skills that set you apart. Create little marketing monsters. MEK is the tool you've always imagined, but no one had yet realized.
And AbracADABRA-thereit is!
What do you find inside the Standard version? A new world, but also:
- 1 deck of 106 coolherrime cards of different types to create your next marketing strategy
- 1 pocket version instruction manual containing all the information and useful tips for putting this innovative method into practice